Episode 11

Published on:

21st Feb 2020

Product Marketing Insider | Karim Zuhri, SafetyCulture

In episode 11 of our Insider series, we caught up with Karim Zuhri, Global Head of Product Marketing and Product Research at SafetyCulture, about the ins and outs of his role, how he kickstarted his career in product marketing, as well as how - living down under - he manages all the time differences that come hand-in-hand with leading a global function.


"I think that to be a product marketer, a very strong product marketer, you have to have a lot of knowledge that is technical, and be very tech savvy, and also interested and curious on what you are selling, on what you are actually marketing and pushing to the market."
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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance