Episode 10

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Published on:

7th Feb 2020

Product Marketing Insider | Jeff Curie, The Curie Point

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In episode 10 of the show, we caught up with Jeff Curie, Principal at The Curie Point, about everything from what drew him into the product marketing industry, the shifts he's seen in the last 20 years, the problems most CEOs face and how to get sales teams to understand the role and value of product marketing.

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"In terms of what needs to change, I think it's getting more executives to understand what product marketing is, and the fact that it is a critical discipline to the success of companies. And I think there's been various studies that have shown that most companies, I think the majority of companies, don't actually understand what their customers really want from them."

Episode 9

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Published on:

24th Jan 2020

Product Marketing Insider | Linda Wang, Teachers Pay Teachers

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We caught up with Linda Wang, Senior Product Marketing Manager at Teachers Pay Teachers, about how she first fell into the product marketing role, her busy launch schedule, her team's overlap with Product Management, and a whole load more.

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"I'd say maybe it's like 15% overlap with PMs, 85% not when you've already like normed on the team and you've been working together for a while and you're in a rhythm. And when you're probably first getting started on a team, maybe like 20% overlap."

Episode 8

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Published on:

21st Nov 2019

Product Marketing Insider | Liza Collin, Visma

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We caught up with Liza Collin, Market Readiness Director at Visma, a few weeks before she took to the stage at London's Product Marketing Summit.

In the show, she tells us more about her Market Readiness role, how she got into product marketing in the first place, and what her relationships and dynamics look like with the rest of the business.

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"I think that when we talk about product marketing, we tend to talk about the marketing side, but for me going with a new product to market, somebody has to take the ownership of the commercialization part."

Episode 7

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Published on:

13th Nov 2019

Product Marketing Insider | Elizabeth Brigham, Morningstar

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Shortly after she picked up our Product Marketing Leader of the Year award in San Francisco, we set some time aside to chat to Elizabeth about her product marketing journey, a day in her life, the top skills that have helped her get where she is today, and some words of wisdom for new and aspiring product marketers.

Oh, and her reaction to receiving the award too, of course.

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"I feel like I've tried to do my best to be a steward and an advocate for the discipline for many, many years, so I very much appreciate the award. It was an incredible honour."

Episode 6

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Published on:

7th Nov 2019

Product Marketing Insider | Natasha Katson, JetBrains

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In this week's episode, we spoke to Russian-based product marketer Natasha Katson on how she found her way into product marketing, what strategies she uses to communicate with her 29-strong team, and coffee. Lots of coffee.

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"Communication, the ability to quickly get to information and deal with it and for my company, I would say some technical skills because our products are really technical. I'd say they've been the most important skills for me."

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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Richard King

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Founder of Product Marketing Alliance

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!