Episode 24

full
Published on:

28th Aug 2020

Product Marketing Insider | Eve Brill

Head of Product Marketing at Farfetch, Eve Brill, shares with us how she transitioned over to a role in product marketing and her top tips for others wanting to make the move, how she elevated the role of PMMs at Farfetch and her advice for others looking to do the same, plus the three most important skills she believes have helped her grow the PMM function and her views on the future of the role.

---

"(To anyone transitioning into product marketing) I'd say don't have the mindset that 'I haven't been a product marketer before, so I can't be one now.' I guess generally in the marketing roles and in the technology industry, we do have a free flow skill set, but particularly for product marketing, because it's a relatively new and emerging skill set, I've found they're people with very diverse backgrounds and interests that have, in various ways, either consciously or unconsciously ended up in a product marketing role. In my career experience, I think this is the most diverse skill set role that I have seen."
Show artwork for Product Marketing

About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

Profile picture for Bryony Pearce
Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

Profile picture for Richard King
Founder of Product Marketing Alliance