Episode 46

full
Published on:

2nd Jul 2021

Product Marketing Insider | Jen Bunting, LinkedIn

This week on Insider we’re joined by Head of Product Marketing at LinkedIn, Jennifer Bunting. Jennifer shares her unique journey into the role, what life is like as a PMM working for one of the biggest known platforms in the world, the challenges of global collaboration, messaging and launch tips and tricks, hopes for the future, and heaps more.

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"I think product marketers have an opportunity to take a page out of the brand marketers book, it's really hard to sometimes get as wide a net as you want in terms of your focus groups and building your product from the ground up.

"But if you have an employee resource group at your organization, you could have a way to start thinking about diversity, inclusion, and belonging early on in the process rather than waiting and then finding out you've kind of missed a beat somewhere.

I'm kind of optimistic that maybe product marketers will start doing more of that in the future."

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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance