Episode 17

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Published on:

22nd May 2020

Product Marketing Insider | Robin Fontaine, Patreon

We chatted with Patreon’s Head of Product Marketing Robin Fontaine about her fascinating journey into the role, her views on whether PMMs should report to Marketing or Product, why she thinks the lack of definition for what the role entails is a good thing, plus heaps more.

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"I think product marketing is a little bit different, depending on the company that you're at, and the skills that you have. And I actually think that's a good thing. I really like the flexibility that we have, and I don't subscribe to the philosophy that we should sort of narrowly define it. And, you know, have everything nailed down with no sort of leeway to change things. I think it's great the way it is with the kind of flexibility that we have."
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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance