Episode 47

Published on:

19th Jul 2021

Olivia Michaud | Product Marketing Lead at Tresorit

This week on Product Marketing Insider, we're joined by Olivia Michaud, Product Marketing Lead at Tresorit. Olivia helps companies build compelling products by uniting product, marketing, and sales teams. Join us, as she outlines her product marketing journey.


"You need to be the one reminding everyone who you're building for, and who you're marketing to. That's what I see as my responsibility as well. Just always reminding everyone there's a person at the center of this, and this is who that person is and this is what they care about. And finally, maybe to communicate clearly and early with your stakeholders. 

"You'll have to understand their pressures, I would look to understand exactly what they need to do their job well, and position yourself where you can add the most value. For example, what does the product team need most from you? It depends on how many product managers you work with, but what is it that you can do for them that will help them most."

Show artwork for Product Marketing

About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

Profile picture for Bryony Pearce
Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

Profile picture for Richard King
Founder of Product Marketing Alliance