Episode 32

Published on:

18th Dec 2020

Product Marketing Insider | Loren Elia, Honeybook

On Product Marketing Insider this week we got together with Loren Elia, Director of Product Marketing at Honeybook and experienced PMM to take a deep dive into the world of product marketing, what it looks like at her company, why and how she got into the role, her hopes for the future of the org, top three skills that have influenced her career, tips for aspiring PMMS, and tons more.


"(To a new product marketer) I'd say, just go for it, if you're contemplating doing it, go for it, do it, it's a great career, it's lots of fun, it's super rewarding. So do it. The second one, I would say is, to know your basics. Know your basics about marketing, have your marketing basics really down. Know your four P's, your five S's all that so that when you come into a company, you're able to bring value to that company, almost immediately. All of that value comes from really having your foundations firm."
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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance