Episode 8

Published on:

21st Nov 2019

Product Marketing Insider | Liza Collin, Visma

We caught up with Liza Collin, Market Readiness Director at Visma, a few weeks before she took to the stage at London's Product Marketing Summit.

In the show, she tells us more about her Market Readiness role, how she got into product marketing in the first place, and what her relationships and dynamics look like with the rest of the business.


"I think that when we talk about product marketing, we tend to talk about the marketing side, but for me going with a new product to market, somebody has to take the ownership of the commercialization part."
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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance