Episode 27

Published on:

9th Oct 2020

Product Marketing Insider | Jing Gu, Shutterstock

Shutterstock’s Product Marketing Manager of Platform Solutions, Jing Gu, tells us why she decided to make product marketing her career, despite it not being in her plans at the time, how she’s landed her dream job at Shutterstock, her opinion on the PM-PMM debate, top tips for aspiring PMMs, three most important skills and tons more.


"Failure, I think is inevitable in marketing, you're not going to get home runs every time you launch something, and that's fine. It's a data point. And the more you do, the higher your batting average goes. And then, when your batting average is high, you're more likely to have a super impactful product launch, that can be really great for your company, really great for your career."
Show artwork for Product Marketing

About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

Profile picture for Bryony Pearce
Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

Profile picture for Richard King
Founder of Product Marketing Alliance