Shutterstock’s Product Marketing Manager of Platform Solutions, Jing Gu, tells us why she decided to make product marketing her career, despite it not being in her plans at the time, how she’s landed her dream job at Shutterstock, her opinion on the PM-PMM debate, top tips for aspiring PMMs, three most important skills and tons more.
"Failure, I think is inevitable in marketing, you're not going to get home runs every time you launch something, and that's fine. It's a data point. And the more you do, the higher your batting average goes. And then, when your batting average is high, you're more likely to have a super impactful product launch, that can be really great for your company, really great for your career."