Episode 16

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Published on:

7th May 2020

Product Marketing Insider | Jessica Wright, MINDBODY

We caught up with MINDBODY's Head of Product Marketing, Jessica Wright, about the evolution of the company's PMM function, how the PMM and PM teams are structured and work together, product roadmap planning, and a ton more.

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"My preference is being in the product org and just because it enables the function to be more strategic and working hand in hand with products in what we're building and for who and when. As opposed to I think whenever it's under marketing it can become a little bit more of a tactical role."
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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance