We had the pleasure of chatting with Litera’s Senior Product Marketing Manager, Gwendolyn Smith about her fascinating views on where the PMM function should sit; product vs marketing, how the role has evolved throughout her career, plus how implementing an agile workflow framework has led to some exciting improvements. Tune in for all this and heaps more of the good stuff.
"I didn't know I wanted to be in product marketing. But now that I am here, I think I really found my place. Before product marketing, I worked in sales, customer success, marketing, and some UX research as well. And I think I found my perfect fit because product marketing, to me, elegantly embodies each of those practice areas."