Episode 19

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Published on:

19th Jun 2020

Product Marketing Insider | Gwendolyn Smith, Litera

We had the pleasure of chatting with Litera’s Senior Product Marketing Manager, Gwendolyn Smith about her fascinating views on where the PMM function should sit; product vs marketing, how the role has evolved throughout her career, plus how implementing an agile workflow framework has led to some exciting improvements. Tune in for all this and heaps more of the good stuff.

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"I didn't know I wanted to be in product marketing. But now that I am here, I think I really found my place. Before product marketing, I worked in sales, customer success, marketing, and some UX research as well. And I think I found my perfect fit because product marketing, to me, elegantly embodies each of those practice areas."

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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance