Episode 21

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Published on:

17th Jul 2020

Product Marketing Insider | Farhan Manjiyani, Qu POS

Associate Product Marketing Manager at Qu POS, and founding 500 member and associate at PMA, Farhan Manjiyani, shares his experience of moving into a PMM role following a career in sales, what attracted him to the role, how that perspective has helped him work with his salesforce, the importance of internal empathy, how to thinks the role needs to change in the future and heaps more good stuff.

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"I think important for empathy, when you are so cross-functional, you need to intimately understand everyone else's KPIs. You need to know, how do they win? And how can you align yourself to that winning and part of that is understanding what a day in the life is like, for each of these people."

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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance