Episode 34

Published on:

22nd Jan 2021

Product Marketing Insider | Beth Bourg, Appify

This week on product marketing insider we’re joined by Beth Bourg, Director of Product Marketing at Appify. She shares insights from her 20-year career in marketing including some of the similarities and differences in being a PMM at companies big and small, her view on the PM-PMM relationship, top three soft skills, tips for aspiring PMMs, and more.


"Ask a lot of questions, especially early on in your career. If you're at a company, a bigger company, as I said, the idea of you may not have oversight or responsibility for every single aspect of product marketing, you may only be focused on one or two areas, but really get a chance to know and learn about the other areas as well."
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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance