Episode 35

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Published on:

5th Feb 2021

Product Marketing Insider | April Rassa, HackerOne

We were joined this week by April Rassa, Head of Global Product Marketing at HackerOne, to discuss all things PMM. We dived into her career, why she wanted a career in product marketing, a day in the life, the PM-PMM relationship, the current state and future of the role, tips for newcomers, and heaps more.

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"think people not features. Whether you're in B2C or B2B it doesn't matter. You sell to people so listen to them, understand them, and speak their language."
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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance