Episode 14

Published on:

9th Apr 2020

Product Marketing Insider | Andrew McCotter-Bicknell, ZoomInfo

In episode 14 of our Insider series, we [virtually] sat down with Andrew McCotter-Bicknell, a Product Marketing Manager over at ZoomInfo, about his journey into the industry, his day-to-day, and his experience of going through an acquisition.


"The acquisition was definitely an interesting few months. But at the end of the day, all of our goals were very much the same, we wanted each other to be successful, we wanted the product to be successful, and once we found that common ground, it was really easy to set aside those competitive feelings that we initially harboured and we were able to work together really well."

Show artwork for Product Marketing

About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

Profile picture for Bryony Pearce
Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

Profile picture for Richard King
Founder of Product Marketing Alliance