Episode 20

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Published on:

3rd Jul 2020

Product Marketing Insider | Aleesha Patel, Digit

Digit’s Head of Product Marketing, Aleesha Patel, shares her experiences taking the leap from a PMM team of 50+ at LinkedIn, to a solo PMM at tech start-up Digit, as well as the art of prioritizing as a one-woman PMM org, the top skills she believes have helped her career, and why she’s so passionate about the role. 

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"What's helped me get into product marketing is having a very strong empathy for the end-user and having the skill set and also the intention to really understand who that end-user is. So, through research, whether that's quantitative or qualitative, and then being able to take those insights and actually converting that into then actionable takeaways."

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About the Podcast

Product Marketing
Podcast by Product Marketing Alliance
Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance